SOCCER MEDIA HIPER ACCELERATES ITS VIRTUAL ADVERTISING FOR TV

Customer Challenge

Soccer Media creates static and animated 3D Virtual Advertising for live sporting events. The executives of Soccer Media got new projects so they saw the need to considerably expand their production capacity with better production values such as creativity, innovation and spectacularity to be more competitive and achieve even more growth.

Project Goals

Soccer Media raised the need to increase its production capacity by a factor of 10X. To be more competitive they mentioned that they wanted to have innovative tools that would challenge and help their artists produce impressive assets for their clients and prospects. Specialized, timely and efficient technical support was mandatory.

Solution

Color Cassettes integrated a solution that combines the power of Autodesk Arnold GPU Renderer, the new Nvidia A6000 GPUs and Boxx Tech APEXX T4 workstations with the most powerful AMD Threadripper processors so that artists have practically a hybrid CPU/GPU render farm in each of their places.

Business Outcome

With the new tools of the Autodesk Media & Entertainment Collection, Soccer Media artists found new and impressive visual effects to apply to their productions and also noticed that the new versions of the applications are faster and have better workflows that make their work more agile. Combining the power of the hardware and software integrated by Color Cassettes, Soccer Media accelerated its production capacity by a factor of more than 10 X.

Conclusion

Soccer Media approached Color Cassettes because several of their artists had already worked on other accounts and knew they had the experience and talent to carry out the project. Color Cassettes did not disappoint and delivered a perfectly integrated solution that met expectations. The technical support contract of Color Cassettes provides the customer with preventive and corrective assistance in the integration of the different products delivered.

Project Summary

Delivery Date

2021-03-31

Project Duration

60 days

Autodesk Solutions

Media & Entertainment Collection
Arnold

Services Provided

System & Software Maintenance
Configuration & Deployment

Customer Industry

Media & Entertainment

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