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Photorealistic Visualization with Autodesk 3ds Max

Customer Challenge

SZEN Architects is a Malaysia Architectural Consultancy Practice, specializing in tourism destinations, including theme parks, water parks, Family Entertainment Centers, Snow Parks, and other various themed projects. Our company was looking for a comprehensive tool to produce a visualization image and able to have a smooth pipeline from 3D models to 2D models.

Project Goals

SZEN had three objectives: 1. To have a smooth pipeline from 3D models to 2D models. 2. To create an organic shapes such as rocks, plants and trees 3. To coordinate input from supplier and maintain the pipeline between the software


As a solutions provider, 3DTECH suggested us on the implementation of Autodesk 3ds max to achieve the key objectives. Autodesk 3ds max is particularly useful software to model rock formation as well as other organic shapes that usually used in the theme park design. Autodesk 3ds max able to import 3d model from different format and allow direct editing to the model such as fix any improper object and updates the textures. As Autodesk 3ds max has been used by many designer, there are a lot of 3D models and material collections that available online which help to reduce a modelling time.

Business Outcome

Over the years, we have provided our clients with design as well as providing our expertise in the construction of the projects, from a small café building to large fully theme park within Malaysia as well as overseas. Integrating the Autodesk 3ds Max with 3D printing provide an extra advantage, especially in designing the mascots or any theming spectacle that is envisaged. This method helps to convince the customer because they can touch the prototype.


By using Autodesk 3ds max, SZEN managed to overcome their key challenges including delivering projects on time. SZEN also manage to coordinate the input from supplier as well as maintain the pipeline between the software. The team have reduced wasted resources and re-work and helped optimize the design of the project.

Project Summary

Delivery Date


Project Duration

30 days

Autodesk Solutions

  • 3ds Max

Services Provided

    Customer Industry

    • Media & Entertainment
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