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Success Story

PANEBARCO | NUOVARREDO'S CHRISTMAS SPOT

PANEBARCO | NUOVARREDO'S CHRISTMAS SPOT

Customer challenge

Panebarco Srl is a company founded in 1995, which in the last 12 years has specialized in the production of videos in animated graphics, cartoons and 3D animations. The project is a Christmas commercial made with Autodesk 3ds Max for the client Nuovarredo, and created in collaboration with the communication agency Stailfab who took care of the concept, storyboard and direction.

Project goals

Panebarco's goal was to create a Christmas advertising spot for his customer Nuovarredo. Specifically, a 30-second animated video where Santa Claus, instead of the sleigh and reindeer, uses a Nuovarredo truck for deliveries. Panebarco worked on the 3D modeling and rigging of the characters, creation of scenarios and animations, surfacing using Autodesk 3ds Max, while the video was rendered with Vray for 3ds Max.

Solution

Autodesk 3ds Max: For Panebarco it is the ideal software to manage modeling and animation projects of objects, buildings, machinery and complex simulations. In particular, they use it for the creation of Vfx, particles, rendering and animation of spaces, environments and objects. The modifier stack is flexible and intuitive and with the graphite modeling tools make 3ds Max perfect for 3d modeling. For them, it is also the optimal software for the creation and management of materials.

Business outcome

The use of Autodesk software - in this case 3ds Max, but in their projects Panebarco also uses Maya for the 3D animation of characters or animals - allows them to obtain optimal high-level results by maximizing the timing.

Conclusion

The collaboration between Panebarco, NKE and Autodesk allows the customer to achive his goals in a short time and with high efficiency. The Autodesk solutions allow Panebarco to realize high quality and precision projects.

Project summary

    Duration & delivery

  • 60
  • 2019-11-30

    Autodesk solutions

  • 3ds Max

    Services provided

  • Product Training
  • Product Activation & Onboarding
  • System Implementation
  • Configuration & Deployment

    Customer industry

  • Media & Entertainment
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