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Diamond Donor Program: The United States Olympic Museum

Customer Challenge

To answer an outpouring of interest from athletes and the public, the challenge was to individually model aluminum panels as a form of virtual tender in support of The United States Olympic Museum. The program could then allow each panel to be figuratively adopted, like buying a star. For MG AEC Technology Partners (D3 Technologies), the technological challenge was how to take an extremely robust dataset in the Building Information Model and make it accessible to the public in an intuitive, web-ready way to enable the adoption of a panel through donation, thus providing content funding that can live on for generations.

Project Goals

Primary project goals identified were as follows: 1) Create an interactive online experience for visitors who want to adopt a panel by picking on a panel, applying their name and some description on the panel while donating to the Museum. 2) Provide the donor with a URL to share with friends and family and even share it out to social media that takes the viewer to the BIM model and zooms to the sponsored panel. 3) Provide the donor a way to print a certificate with their name and description. 4) Make the panel and donation process as simple as possible using common “game” type buttons and commands that are familiar to the public.


The Autodesk Forge platform was used to bring all the technology together into a very easy and intuitive GUI (graphical user interface) for the donor. Because the panel fabrication, placement, and installation sequence, required by construction, was so precise, each panel was assigned a serial number. MG AEC worked with the museum to conceptualize how users would interact with the model to virtually visit the museum and become invested in panel adoption. The finished platform allows users to create personalized messaging on a panel or series of panels and sponsors will receive a certificate of adoption. A unique URL is generated for them to share privately or publicly. MG AEC used Autodesk Forge to create a web-friendly portal that breaks the BIM model into bite-sizes and allows users to explore the building both inside and out without being overwhelmed by the model’s inherent intricacy.

Business Outcome

The United States Olympic Museum joined with MG AEC Technology Partners using Autodesk Forge and cloud-based BIM solutions in conjunction with their construction partner to collectively conceptualize, develop a solution and implement that solution. The result is a very sleek and robust process that allows donors to the Olympic Museum to easily experience the Building Information Model (BIM), choose a panel to sponsor, and donate to the museum in an easy-to-use web-based experience.


“We formed a strategic partnership with MG AEC Technology Partners, and they were able to take this wonderful intellectual asset in the Building Information Model and make it accessible to the public in an intuitive, web-ready way. The intent is to deliver an impressive visitor experience showcasing a collection of customizable content that refreshes continually. MG AEC Technology Partners is an important part of the Diamond Donor Program, which funds that mission.” - Chris Liedel, CEO The United States Olympic Museum

Project Summary

Delivery Date


Project Duration

480 days

Autodesk Solutions

  • Forge

Services Provided

  • Configuration & Deployment

Customer Industry

  • Architecture, Engineering & Construction
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