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Canoo and Motion Media Find Success

Customer Challenge

Canoo is a Los Angeles based company that has developed breakthrough electric vehicles from the ground up, reinventing the automotive landscape with bold innovations in design, technology, and non-traditional ownership models. As they quickly grew, they needed a design solution to take their projects from the concept stage all the way to production in the most efficient way possible. Working closely with Motion Media, Canoo sought to find an optimal solution to make that happen.

Project Goals

Canoo had three goals in mind: 1. Identify solutions that would allow their teams to collaborate freely from concept to production while being able to iterate quickly. 2. Ensure the seamless integration of Virtual Reality (VR) into their design pipeline so they could make informed design decisions at the earliest stages. 3. Complete vehicle designs faster, more economically, and with higher quality than their competition.


After initial talks with Canoo, Motion Media determined that Autodesk Alias Surface would closely align with Canoo's business needs. A combination of Alias Surface, Alias Design and Maya were implemented, giving Canoo a powerful design suite that could take them from concept to production with ease. This allowed designers to visualize concepts in VR, as well as create CNC milled clay models to perfect designs.

Business Outcome

Canoo's design and engineering process were significantly streamlined through the use of Alias Surface & Design, while Maya allowed designers and the marketing team to create stunning animations to visualize their designs. A spotlight for the Canoo team is how Alias Surface has allowed them to visualize their designs quickly and at a fraction of the cost of creating physical models for every iteration.


With their Autodesk pipeline, Canoo is able to work off a single digital model from concept to production. The VR capabilities within Alias Surface allow them to save significant time and money by eliminating the need for constant physical modeling changes. "Motion Media continues to be our go-to source for Autodesk products. We highly value our relationship and look forward to working with them in the future." Chan Won, Purchasing at Canoo

Project Summary

Delivery Date


Project Duration

25 days

Autodesk Solutions

  • Maya
  • AutoCAD

Services Provided

    Customer Industry

    • Design
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